A printed and digital marketing campaign.
Project Parameters
The More Than A Runway Megafair campaign introduced Miami University Fashion and Design to the school year with colorful, attention-grabbing imagery and an ambition for opportunity. This also began my work as the Graphic Design Director, as I learned about branding and production.
The campaign featured five posters, six committee interest fliers, a trifold presentation, model scouting business cards, a designer interest flier, custom stickers, an event itinerary, executive member Instagram introductions, Instagram stories, and an all-organization presentation. For each deliverable, the same branding themes were used in a new way while remaining cohesive to the campaign. The goal of this poster was to draw attention to the organization at the beginning of the semester, so new and existing students would find us at the Mega Fair and attend our first events.
Deliverables
